Suzuki Concept Kizashi

With the Swift, Suzuki began the first phase of its world strategy and gave undiluted form to the attribute that was the theme of the first phase: sportiness.

The Swift won awards around the world by virtue of its superior dynamics and design. Suzuki subsequently pursued sportiness in the Grand Vitara and SX4, and both cars enjoy enormous success.

The Splash is making its world debut at the 2007 Frankfurt show and will become the first model in the second phase of Suzuki's world strategy. In this phase, the theme is families. Having focused on sportiness in the first phase, enhancing Suzuki's image in the process, Suzuki is now building upon what they have already achieved while refocusing on its main traditional strength: family-oriented user-friendliness. The main objective of this phase is status.

Source via desktopmachine