A new marketing effort from Chrysler will see the brand's "Imported from Detroit" slogan briefly changing to "Imported from Gotham City" as part of a promotional campaign with Warner Bros. Pictures and its upcoming film, "The Dark Knight Rises".
On Friday, the automaker launched the “Imported from Gotham City” contest in which participants are asked to create an original co-branded TV spot featuring the Chrysler brand and the Dark Knight by utilizing a collection of assets, including Chrysler 300 car footage, film footage and music stems from the official trailer.
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