GM has cooked up a new marketing campaign for its 2013 Cadillac ATS sports sedan that debuts online this week and includes 60- and 30-second television spots scheduled to air during the Opening Ceremony of the London Olympic Games on July 27.
The campaign is named “Cadillac ATS vs. the World" and it consists of a series of films showing GM's BMW 3-Series rival in various parts of the globe, from the deserts of Morocco, to the streets of Monaco and the Guoliang Tunnels in China.
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