Any automaker that wants to play with the big names in the premium car league needs a performance lineup.
Just think about it; even Cadillac, which for the most part of its history was associated with luxury and cars that resembled...land yachts caved in and created the V-Series once its parent company GM got serious about competing against the Germans.
In all fairness, Volvo gave it a try much earlier with the 249hp 850 T-5R in the mid-1990s followed by the 296hp S60 R in the early 2000s before officials pulled the plug on the 'R' designation (not to be confused with the R-Line accessories and trim levels) in 2007.
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